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Welcome to
Holiday Advertising Service SearchBook™

2018 Edition

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QUICK-SELL GREETINGS

Package well wishes from multiple advertisers into one page design with this year’s smaller-space, multi-advertiser formats. These layouts are perfect for businesses operating on limited budgets, giving them the ability to pool resources and increase their impact. They are also great for businesses looking to maximize name recognition with supplemental advertising in addition to their single-advertiser greeting ads. Choose from several designs and themes. Layouts for both Christmas and the New Year present combo advertising opportunities

Click page # to view: 4, 6, 8, 37, 47

GREETINGS & SELF-PROMOTION PACKAGES

Wrap up more multi-advertiser sales with layouts and images to create greeting pages, as well as coordinated marketing materials to help you promote these opportunities to local advertisers. Find completely customizable seasonal, Christmas and New Year’s designs to appeal to a wide range of potential customers. Run sales promotions in the frame designs as well to promote them in the months leading up to the holidays, or include them with invoices and newsletters. Also, find promotional ads, a page header and an order form designed to help you create and sell reader-to-reader holiday greetings as a page or special section.

Click page # to view: 24, 25 and 31

CHRISTMAS GREETINGS & IMAGES

Present a diverse variety of ready-to-sell greetings for every advertiser preference in this year’s Holiday Advertising Service. From seasonal nature scenes to Santa shots, elves, Christmas trees, presents, nostalgic images, religious themes and Christmas poems, there’s something for everyone on your holiday selling list. Offer advertisers a range of artistic styles and designs, quickly creating new ads with existing layouts paired with alternate images through Metro interactive Ad Designer (MiAD), or simply drop in advertiser info in MiAD Wizard and head out the door to present and sell!

Click page # to view: 2, 3, 5, 7, 9-11, 13, 15, 17, 19, 23, 33, and 35

SPECIFIC ADVERTISERS

Cater to your most popular sales prospects with holiday greetings customized for specific types of advertisers and their products or services. Find ready-to-present-and-sell features – plus bonus images – for restaurants, art supply stores, garden centers, mobile phone centers, farm suppliers, churches, Internet providers, breweries, office supply stores, ski resorts, bakeries, toy stores, bowling alleys, movie theaters, electronics stores, your own newspaper, and many more. These tailor-made ads help you give customers exactly what they want for Christmas!

Click page # to view: 37 - 45

NEW YEAR’S EVE

Optimize end-of-year profits as you count down to 2018 with themed New Year’s greetings for your local advertisers. Piggyback sales with package deal options to purchase both Christmas and New Year’s space, choosing from multiple-advertiser layouts and individual greetings in a variety of styles and sizes for virtually every price point. Invite community-minded businesses to include drunk-driving prevention messages. Keep in mind that all of the New Year’s greeting spec ads are ready for you to drop in your advertiser info in MiAD Wizard.

Click page # to view: 46 - 52

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THANKSGIVING

Thanksgiving-themed greetings serve up an opportunity to expand your holiday sales window by giving local advertisers a chance to express their gratitude to valued customers. Encourage businesses to reserve their holiday ad space early with presell discounts and package rates on Thanksgiving and Christmas combo advertising. All Thanksgiving spec ads are designed to let you instantly drop in your advertiser info using MiAD Wizard. This innovative online spec ad tool is available to help you create countless new Thanksgiving greetings in mere minutes.

Click page # to view: 54 and 55

KWANZAA & CHANUKAH

Local businesses celebrating Chanukah and Kwanzaa will also find greetings designed for both holidays. These ads present an opportunity for holiday advertisers to maintain a print presence for an extended period of time, starting with Chanukah, which begins on the evening of December 2, and continuing through Kwanzaa, which ends January 1. These ads are an ideal complement to special Chanukah and Kwanzaa celebration guides, or include them in your traditional holiday sections. Get ready-to-present spec ads though MiAD Wizard or expand options by substituting artwork through MiAD Desktop.

Click page # to view: 53

SWIRLS & HEADINGS

Explore additional design options for greeting ads and section covers with a collection of swirl-style illustrations. These pretty images feature seasonable elements like mistletoe, angels, ornaments, snowflakes, doves, gifts and trees, as well as versatile holly-based banners and bursts to put the finishing touch on ads and covers. Heading designs are another valuable tool for creating new greetings or sections. Find headings for Christmas, Chanukah, Kwanzaa and the New Year, plus a selection of French and Spanish holiday headings.

Click page # to view: 22, 30, 34, 36, 56

BACKGROUNDS & TABS

Find a beautiful assortment of themed backgrounds for this year’s holiday season, featuring winter landscapes, manger scenes, Christmas decorations, gifts, fireworks, champagne and more. These eye-catching backgrounds are perfect as section covers, or use them to create holiday event flyers, marketing promotions for section advertisers or large ads for individual advertisers eager to make a big impression. Additional tab cover designs are featured using backgrounds and other images for Christmas greetings, a gift guide, holiday dining, a caroling songbook, winter fun, a guide to giving back, home entertaining and decorating, reader-submitted Christmas stories and much more!

Click page # to view: 27 and 29

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