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Welcome to
Metro SearchBook®

September 2018

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AUTUMN ARRIVES

Autumn is here on September 22, and so is a wealth of content to inspire seasonal sales. Click Here to Access Link
■ Invite businesses to share their fall offerings in a “shop local for fall” double-truck directory. Click Here to Access Link
■ A Single Sheet design showcases new fall merchandise offerings from a retail advertiser. Click Here to Access Link
■ Attract food-related advertisers with appetizing images, as well as a grocery market spec ad and “souper fall recipe contest.”. Click Here to Access Link or Click Here to Access Link or Click Here to Access Link
■ Fall is also prime time for home improvement advertisers, including contractors, carpet cleaners, insulation installers and banks. Click Here to Access Link
■ Find retail spec ads to spotlight fall fashions for readers and their homes. Click Here to Access Link
■ Find dozens more ads for home improvement and fall sales in September MSAL!

NATIONAL NEWSPAPER WEEK

Get a jump on National Newspaper Week, October 7-13, and remember to wrap up the week-long celebration with International Newspaper Carrier Day on October 13.
■ A full-page infographic design presents eyecatching facts, figures and history surrounding everyone’s favorite news source, and includes a spec ad to promote a special subscription offer from your publication. Click Here to Access Link
■ Also use a Single Sheet design to promote your publication to new and returning subscribers, as well as advertisers. Click Here to Access Link 
■ In addition to event headings (65), find three pages of photos to promote all aspects of your publication, from job opportunities to mobile readership, in conjunction with National Newspaper Week, Carrier Day or anytime. Click Here to Access Link

HUNTING, FISHING & OUTDOORS

Target hunting, fishing and outdoor activity advertisers with a variety of options this month!
■ Use a Themed Event Package featuring hunting and fishing information and resources to provide a platform for advertisers leading up to National Hunting & Fishing Day on September 22 or National Hunting & Fishing Month in October. Click Here to Access Link
■ A Hunting & Fishing Marketplace page features directory spots for multiple advertisers, as well as spec ads for a campground, fishing supply store, breakfast spot, taxidermist, hunting lodge and hunting gear retailer. Click Here to Access Link
■ In addition to a variety of hunting and fishing photos and illustrations, find photos of hiking and trail running for fall. Click Here to Access Link or Click Here to Access Second Link

DISASTER PREPAREDNESS & SEPTEMBER 11

September is National Preparedness Month, as well as anniversary of the 9-11 terrorist attacks, also known as Patriot Day. Click Here to Access Link
■ Create a Disaster Preparedness Guide using this month’s Themed Event Package content, which includes a tab cover and promotional ads, as well as an emergency supply kit checklist. Click Here to Access Link
■ A Single Sheet ad for an outdoors store can also be adopted by any general merchandise retailer to advertise everyday low prices on emergency supply list essentials. Click Here to Access Link
■ General contractors can promote disaster prep services, as demonstrated with a spec ad. This advertiser can be included in a larger home improvement directory format as well. Click Here to Access Link
■ Remember September 11 with a memorial ceremony promotion and additional photos. Click Here to Access Link or Click Here to Access Second Link

AUTUMN ARRIVES

Autumn is here on September 22, and so is a wealth of content to inspire seasonal sales. Click Here to Access Link
■ Invite businesses to share their fall offerings in a “shop local for fall” double-truck directory. Click Here to Access Link
■ A Single Sheet design showcases new fall merchandise offerings from a retail advertiser. Click Here to Access Link
■ Attract food-related advertisers with appetizing images, as well as a grocery market spec ad and “souper fall recipe contest.”. Click Here to Access Link or Click Here to Access Link or Click Here to Access Link
■ Fall is also prime time for home improvement advertisers, including contractors, carpet cleaners, insulation installers and banks. Click Here to Access Link
■ Find retail spec ads to spotlight fall fashions for readers and their homes. Click Here to Access Link
■ Find dozens more ads for home improvement and fall sales in September MSAL!

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GRANDPARENTS’ DAY & SENIORS

Grandparents’ Day on September 9 is an ideal time to amp up senior coverage.
■ Create a Celebrating Grandparents special section with this month’s Themed Event Package. It includes a cover design, promotional ads and editorial feature focused on grandparents, as well as an optional dining and gift guide and event heading specifically for Grandparents’ Day. Click Here to Access Link
■ A restaurant ad for “family dining” includes a callout feature inviting readers to make their reservations for Grandparents’ Day. Click Here to Access Link
■ Approach a senior center to advertise with an individual spec ad, as well as in a corresponding senior services directory layout. Click Here to Access Link
■ Another spec ad promotes assisted living services for seniors. Click Here to Access Link

SEPTEMBER PROMOTIONAL OPPORTUNITIES

Additional events and revenue opportunities to note including the following:
■ Celebrate Hispanic Heritage Month with a Themed Event Package. Click Here to Access Link
■ Promote National Suicide Prevention Month and World Suicide Prevention Day in September with a Themed Event Package that includes a suicide prevention resource guide. Click Here to Access Link or Click Here to Access Second Link
■ Another Themed Event Package is focused on farm news and safety in time for National Farm Safety & Health Week, September 16-22. Click Here to Access Link
■ A spec ad for a dive shop is featured this month, along with a “diver’s guide” directory layout and additional photos. Click Here to Access Link or Click Here to Access Second Link
■ Find an adorable ad for “happy, healthy pet care” and a corresponding directory. Click Here to Access Link
■ Other ads for top-selling advertisers this month include auction services, religious education classes, wine tasting, hot tubs, IT training programs, cruise travel and more. Click Here to Access Link

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