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Metro SearchBook®

May 2018

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WEDDINGS

Start engaging local wedding advertisers with fresh spring wedding content they can’t resist!
■ An eye-catching full-page infographic layout presents a variety of wedding-related facts and figures, as well as a unique sponsorship opportunity for an advertiser, such as the wedding venue ad provided. Click Here to Access Link
■ See the gorgeous bridal photo featured on the cover in an ad for a florist, as well as in a complementary directory layout designed for local wedding vendors. Click Here to Access Link
■ Find more beautiful bridal images perfect for event planners, caterers, jewelers, craft supply stores, bridal shops and beyond, as well as wedding-themed pages and special sections. Click Here to Access Link

MOTHER’S DAY

Help advertisers and readers celebrate Mom!
■ Include multiple advertisers in a double-truck directory for Mother’s Day Gifts & Dining, or use alternate headings to showcase Mother’s Day special offers or treats. Click Here to Access Link
■ Individual spec ads are designed for restaurants, a florist, department store, spa, jewelry store and shopping mall to cover top holiday sales targets Click Here to Access Link or Click Here to Access Second Link
■ Invite multiple sponsors to participate in a “mother knows best” contest concept. Click Here to Access Link
■ An ad for a French bakery cafe features Mother’s Day offerings, which can also be included in a complementary directory for multiple Mother’s Day advertisers. Click Here to Access Link
■ Find additional female-focused ads perfect for Mother’s Day in May MSAL. Click Here to Access Link

SENIORS

May is Older Americans Month, the perfect opportunity to amp up senior market sales!
■ A Marketplace page called “the senior spot” includes both directory space and ready-to-sell spec ads for a dentist, estate planning attorney,senior living community, celebration venue,travel service and chiropractor. Click Here to Access Link
■ A full-page info graphic layout presents a variety of fun facts and senior stats, as well as a sponsor ad space for a restaurant offering senior special specials. Click Here to Access Link
■ A Themed Event Package includes a cover and section promotional ads, as well as a senior discount page layout for multiple advertisers. Click Here to Access Link
■ Finally, recruit various sponsors in a “senior moments photo contest” idea. Click Here to Access Link

MEMORIAL DAY & VICTORIA DAY

Content for both Memorial Day and Victoria Day marks the unofficial start of summer.
■ Themed Event Packages for both events include section covers and promotional ads, as well a Quick-Sell feature for holiday barbecues. Click Here to Access Link
■ A restaurant ad inviting customers to “grillax” with food and drink specials during the long weekend is provided for both holidays. Click Here to Access Link
■ Patriotic images for both Memorial Day and Victoria Day do double duty for an appliance center’s holiday weekend sale, as well as a Quick- Sell directory layout that can include multiple weekend sale advertisers or sponsors for a Memorial Day tribute. Click Here to Access Link
■ Look for additional photos, artwork and headings to create more holiday weekend ads and Memorial Day tributes, such as the sponsored message provided. Click Here to Access Link

WEDDINGS

Start engaging local wedding advertisers with fresh spring wedding content they can’t resist!
■ An eye-catching full-page infographic layout presents a variety of wedding-related facts and figures, as well as a unique sponsorship opportunity for an advertiser, such as the wedding venue ad provided. Click Here to Access Link
■ See the gorgeous bridal photo featured on the cover in an ad for a florist, as well as in a complementary directory layout designed for local wedding vendors. Click Here to Access Link
■ Find more beautiful bridal images perfect for event planners, caterers, jewelers, craft supply stores, bridal shops and beyond, as well as wedding-themed pages and special sections. Click Here to Access Link

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HEALTHCARE & NURSES WEEK

Nurses Day and Nurses Week make May a great month to focus on healthcare coverage.
■ Tie in an individual ad for a medical center as an add-on to a directory spot in a National Nurses Day salute. Click Here to Access Link
■ A “local healthcare” Themed Event Package includes a cover and section promotional ad, as well as content for a “best nurses” contest. Click Here to Access Link
■ An event promotion for a healthcare fair is included in this month’s Community Calendar. Click Here to Access Link
■ Help a weight-loss surgery center appeal to potential patients going into summer with a Single Sheet design for a bariatric surgery seminar. Click Here to Access Link
■ Create additional ads and promotions with health and wellness photos, artwork and headings. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Skilled Nursing Care Week, EMS Week and Stroke Awareness Month are also in May. Click Here to Access Link 

MAY PROMOTIONAL OPPORTUNITIES

Don’t miss these additional revenue opportunities featured in May:
■ Expand on Memorial Day coverage with Military Appreciation Month and Armed Forces Day. Click Here to Access Link
■ National Barbecue Month, National Beef Month and National Hamburger Day take place in May; all great hooks for grocers, grills, restaurants and markets. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Find an ad and heading to tie in with Electrical Safety Month. Click Here to Access Link or Click Here to Access Second Link
■ National Police Week and Peace Officer Memorial Day take place in May. A Themed Event Package for “local law enforcement” includes a cover, promotional ad and an opportunity for local sponsors to participate in a page introducing local police officers. Click Here to Access Link
■ Funeral and estate planning content in May includes a Themed Event Package, Single Sheet, spec ad, headings and images. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link

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