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Welcome to
Metro SearchBook®

February 2019

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VALENTINE’S DAY

Woo both advertisers and readers with sales and creative content for Valentine’s Day!
■ Create a special Valentine’s Day Celebration Guide with Themed Event Package materials that include a tab cover, editorial feature, dining and gift guide, and ads to promote it all. Click Here to Access Link
■ A full-page Marketplace page includes directory spots and ready-to-run ads for popular gifts as well as several restaurants. Click Here to Access Link
■ Triple sales potential with a holiday double-truck directory design that includes three different heading options. Click Here to Access Link
■ Additional ads incorporating some of this month’s eye-popping image content include lingerie, libations, jewelry, flowers, watches and beauty services. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link

HOME IMPROVEMENT

Build on spring home improvement fever with valuable ideas, images and ad content.
■ Create a Spring Home Transformations special section, run sponsored pages or create native advertising opportunities for local advertisers with a Themed Event Package of editorial, promotional, design, image and ad spot content. Click Here to Access Link
■ Share information like which home improvements produce the best resale return on investment with an infographic design sure to catch the attention of readers – and of a home improvement lender for the featured ad spot. Click Here to Access Link
■ Other ad designs with image content included are ready to present and sell to carpet showrooms, furniture stores, contractors, and home and garden centers. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link. Plus more in February’s MiAD Spec Ad Library (MSAL).

NEWSPAPERS & READING

Capture opportunities leading up to Newspaper in Education Week March 4-8, as well as Library Lovers’ Month in February. Click Here to Access Link or Click Here to Access Second Link
■ Invite audience interest among students and parents, as well as sponsor participation, with a Newspaper in Education Writing & Photography Contest concept and copyright-free article on the benefits of newspaper reading for kids. Click Here to Access Link
■ Build more promotions with additional image and heading content for self-promotion efforts, as well as a subscription Single Sheet. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Find section-starting content and promotional ads for Library Lovers’ Month engagement. Click Here to Access Link
■ Be sure to check out how the redesigned Community Calendar can now showcase eventrelated advertisers like your local library! Click Here to Access Link

PET LOVE

Pets are in nearly 70% of American and 61% of Canadian households, and Valentine’s Day is a great time to connect with those who love them.
■ Encourage readers to #AdoptDontShop with a Pet Pals feature that pairs sponsors with adoptable pets, as well as editorial and promotional materials for the concept. Click Here to Access Link
■ In a Valentine’s Day Pet Match contest, readers can guess which local merchants belong to which pets, making a valuable personal connection. Click Here to Access Link
■ February is Spay/Neuter Awareness Month and Pet Dental Health Month. Find headings and images to help pet care advertisers tie into these events, along with veterinary spec ads and a directory layout. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Finally, use a Single Sheet design to help a local animal shelter promote pet adoptions. Click Here to Access Link

VALENTINE’S DAY

Woo both advertisers and readers with sales and creative content for Valentine’s Day!
■ Create a special Valentine’s Day Celebration Guide with Themed Event Package materials that include a tab cover, editorial feature, dining and gift guide, and ads to promote it all. Click Here to Access Link
■ A full-page Marketplace page includes directory spots and ready-to-run ads for popular gifts as well as several restaurants. Click Here to Access Link
■ Triple sales potential with a holiday double-truck directory design that includes three different heading options. Click Here to Access Link
■ Additional ads incorporating some of this month’s eye-popping image content include lingerie, libations, jewelry, flowers, watches and beauty services. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link

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HEALTH & HEART MONTH

February is Heart Month, an opportunity to close sales from a variety of advertiser categories, from nutrition to fitness to medical care.
■ A Single Sheet promoting 2-for-1 heart screenings is a perfectly timed fit for February. Click Here to Access Link
■ Many local pharmacies offer free blood pressure screenings, a service perfect to promote during Heart Month, as demonstrated within February’s Community Calendar. Click Here to Access Link
■ A grocery ad incorporates heart-healthy food specials with cooking tips and information about their nutritional benefits. Click Here to Access Link
■ Create additional ads and promotions with a wealth of nutrition, fitness and healthcare images, as well as images and ads for dentistry and orthodontic care. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link

FEBRUARY PROMOTIONAL OPPORTUNITIES

Here are a few more ways to match up with advertisers throughout February and beyond:
■ Use Presidents’ Day headings and images, as well as an ad and directory layout, to promote holiday weekend sales and specials. Click Here to Access Link or Click Here to Access Second Link
■ Create event promotions and features celebrating Black History Month. Click Here to Access Link or Click Here to Access Second Link
■ Incorporate local job listings at multiple price points in a Local Jobs Marketplace feature, plus an editorial piece and ads to promote your job resources to employers and job seekers. Click Here to Access Link
■ Everyone loves pizza, and a National Pizza Day contest concept is the perfect way to generate excitement – and sales – over the best slice, specialty pie or even gluten-free crust. Click Here to Access Link
■ Other food holidays with featured headings or event spots in this month’s Community Calendar include Margarita Day, Frozen Yogurt Day, Chili Day and Almond Day. Click Here to Access Link or Click Here to Access Second Link

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