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Welcome to
Metro SearchBook®

February 2018

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VALENTINE’S DAY

February has all you need to attract a wealth of advertisers this Valentine’s Day!
■ Help restaurant advertisers promote “reservations for romance” Click Here to Access Link or Click Here to Access Second Link
■ An eye-catching full-page layout incorporates Valentine’s Day fun facts and figures with a premium sponsor ad spot. Click Here to Access Link
■ Single Sheets spotlight flowers and candy. Click Here to Access Link
■ Engage business from multiple advertisers with a themed doubletruck directory. Click Here to Access Link
■ A full-page Marketplace incorporates spec ads for a jeweler, gift shop, gourmet market, clothing boutique and restaurants. Click Here to Access Link
■ Expand Valentine’s Day sales with ads for lingerie, watches, jewelry and travel, all top advertiser categories for February. Click Here to Access Link

HEART HEALTH

February is Heart Health Month, American Heart Month and Women’s Heart Week, which can also provide a complement to your Valentine’s Day advertising and special sections!
■ Approach medical advertisers, such as a cardiologist or specialized hospital, with an ad for “complete cardiac care”. Click Here to Access Link
■ Heart health also presents a great angle to target business from lifestyle advertisers, such as fitness centers and weight-loss programs, who may want to run special offers in conjunction with these events. Click Here to Access Link or Click Here to Access Second Link
■ Restaurant advertisers can also be included with features like heart-healthy menu options and specials. Click Here to Access Link
■ Find additional images and headings to create more ads on this topic. Click Here to Access Link

SPRINGTIME

It’s almost springtime! Get a head start on the season with ample content to jump start sales.
■ Focus on home advertisers with fresh ads and images. A full-page furniture ad promotes a spring-themed sale. A Single Sheet invites home and garden shoppers to “welcome spring” with special offers on outdoor furniture, planting essentials and the like. Click Here to Access Link or Click Here to Access Second Link
■ A series of beautiful floral coloring panels are perfect for creating a Spring Coloring Book. Find a Themed Event Package to promote the section and recruit advertisers. Click Here to Access Link or Click Here to Access Second Link
■ Groundhog Day pops up on February 2, presenting a fun way to approach advertisers with spring-themed ads and promotions! Click Here to Access Link or Click Here to Access Second Link

SUMMER CAMP

Don’t forget to sign up summer camp advertisers during registration season!
■ Create a Summer Camp Guide using this month’s Themed Event Package content. Click Here to Access Link
■ A Single Sheet ad is a great way for a camp to lay out all the details of its programs to parents of potential campers. Click Here to Access Link
■ Another ad promotes “the summer camp experience they’ve been waiting for all year” along with early-bird registration discounts. Click Here to Access Link
■ Use additional images and headings provided to create more ads for all types of day and sleepaway camp programs and sign-up fairs, as well as family campgrounds, camping gear advertisers and summertime activities. Click Here to Access Link
■ Then invite those advertisers to participate in a “Summer of Fun Giveaway Contest”! Click Here to Access Link

VALENTINE’S DAY

February has all you need to attract a wealth of advertisers this Valentine’s Day!
■ Help restaurant advertisers promote “reservations for romance” Click Here to Access Link or Click Here to Access Second Link
■ An eye-catching full-page layout incorporates Valentine’s Day fun facts and figures with a premium sponsor ad spot. Click Here to Access Link
■ Single Sheets spotlight flowers and candy. Click Here to Access Link
■ Engage business from multiple advertisers with a themed doubletruck directory. Click Here to Access Link
■ A full-page Marketplace incorporates spec ads for a jeweler, gift shop, gourmet market, clothing boutique and restaurants. Click Here to Access Link
■ Expand Valentine’s Day sales with ads for lingerie, watches, jewelry and travel, all top advertiser categories for February. Click Here to Access Link

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PETS

Pet spending and industry growth continue to climb, making it a win-win focus for your publication at any time of the year.
■ Spearheading a pet expo event is a great way to involve local pet businesses as vendors and advertisers in a special section. Use this month’s Themed Event Package to get started. Click Here to Access Link
■ Find a promotional ad for a pet expo featured in this month’s Community Calendar, as well as an ad for “a wag-worthy lineup of quality pet care products”. Click Here to Access Link
■ Approach veterinary advertisers with promotions surrounding Pet Dental Health Month and Spay/Neuter Awareness Month. Click Here to Access Link or Click Here to Access Second Link
■ Finally, run a fun Valentine’s Day photo contest for readers and their “sweetheart pets”. Click Here to Access Link

FEBRUARY PROMOTIONAL OPPORTUNITIES

Here are a few more great ways to attract revenue this February!
■ Presidents’ Day is February 19. Present potential advertisers with a “dollar deals” promotional idea featuring BOGO $1 specials. Find headings and images to create additional ads and related promotions. Click Here to Access Link or Click Here to Access Second Link
■ Chinese New Year begins on Friday, February 16, giving businesses an opportunity to run weekend-long sales and events. Find an ad for a Lunar New Year restaurant buffet and more images to celebrate the Year of the Dog. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Last month’s coverage of Mardi Gras continues leading up to Fat Tuesday on February 13. Click Here to Access Link
■ Use images celebrating Black History Month to create promotions for community events and observances. Click Here to Access Link
■ Other popular topics to note this month include wine, spring sports and spa treatments. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link or Click Here to Access Fourth Link

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