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Welcome to
Metro SearchBook®

January 2018

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WINTER

Find content to keep closing winter sales from a variety of advertisers.
■ Target winter sports and recreation advertisers with ads for an ice rink offering hockey clinics and public skating, a snowmobile rental company, and a ski and snowboard shop’s winter clearance event. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Help a gas utility company promote “all the comforts of home heating at its best”. Click Here to Access Link
■ An ad for “winter specials now in store” is geared toward a fashion boutique, but can be easily used for a number of advertisers. Click Here to Access Link
■ A consignment shop ad promotes savings on winter fashions for kids. Click Here to Access Link
■ Other winter sells include storm damage repair, windshield repair and a car wash. Click Here to Access Link

WEDDINGS

Find eye-catching images and ad designs to engage business from all types of wedding vendors.
■ A Marketplace page features bridal ads for a jeweler, bakery, craft supply store, wedding dress shop, travel planner and reception hall, as well as directory spots for additional advertisers. Click Here to Access Link
■ Capture the attention of a bridal salon with a striking full-page ad design for bridal fashions. This ad is also a perfect fit for resale gown shops and dress rentals, as well as bridal beauty advertisers with quick copy edits in MiAD. Click Here to Access Link
■ Create and promote special bridal sections with Themed Event Package content as well as a Templated Special Section. Click Here to Access Link or Click Here to Access Second Link
■ Finally, don’t miss a “cover couple” bridal guide photo contest idea (05) and many more bridal ads featured in January’s MiAD Spec Ad Library.

THE BIG GAME

Capitalize on the culmination of football season with ads and images to tackle sales from a variety of advertisers.
■ Score a full-page ad sale from a sports bar or restaurant showing customers “where to watch” the big game on big screens while enjoying super food and drink specials. Click Here to Access Link
■ A banner ad promoting “Sunday scores” on food and beverages is also available for advertisers with smaller budgets. Click Here to Access Link
■ Help grocers and convenience markets get in on the action with a “game day spread” of special offers. Click Here to Access Link
■ Create a special section with a Big Game Guide Themed Event Package. Click Here to Access Link
■ Plus, find a playful “super fan” photo contest idea! Click Here to Access Link

HEALTH & WELLNESS

Kick off new year sales with content for health, wellness, beauty and fitness advertisers as readers make self-improvement resolutions.
■ Show restaurant and grocery advertisers how to showcase their healthy eating options using a selection of food images from Metro’s new Food & Dining Library. You can add access to this premium image library to your subscription by contacting our Client Services Team. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Find ads for spa, medspa, weight loss, pharmacy and medical advertisers. Click Here to Access Link or Click Here to Access Second Link
■ Larger Single Sheet ads are designed for a dermatologist and a fitness center. Click Here to Access Link
■ Showcase ads in January’s Health, Mind and Body TSS or a section titled Namaste. Click Here to Access Link or Click Here to Access Second Link
■ Additionally, find a wealth of health and wellness ads in this month’s MiAD Spec Ad Library.

WINTER

Find content to keep closing winter sales from a variety of advertisers.
■ Target winter sports and recreation advertisers with ads for an ice rink offering hockey clinics and public skating, a snowmobile rental company, and a ski and snowboard shop’s winter clearance event. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Help a gas utility company promote “all the comforts of home heating at its best”. Click Here to Access Link
■ An ad for “winter specials now in store” is geared toward a fashion boutique, but can be easily used for a number of advertisers. Click Here to Access Link
■ A consignment shop ad promotes savings on winter fashions for kids. Click Here to Access Link
■ Other winter sells include storm damage repair, windshield repair and a car wash. Click Here to Access Link

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NEWSPAPER SELF-PROMOTION

In addition to this quarter’s Campaigns & Classified content, you’ll find ways to promote your publication included in January MNS.
■ Position your newspaper as the authority on everything local with a fresh full-page ad design promoting the community-building power and locally focused features of your publication to new subscribers and advertisers. Click Here to Access Link
■ Use a selection of headings to create promotions for businesses, athletes and photographers of the week or day. See several of these headings used in ads that pair contributions and feedback from local readers with sponsorships from local businesses. Click Here to Access Link
■ Use additional photos and illustrations provided to create more promotions. Click Here to Access Link

JANUARY PROMOTIONAL OPPORTUNITIES

Here are a few more ways to connect and sell throughout January:
■ Promote community volunteer opportunities in conjunction with the MLK Day of Service. Additional images provided offer sponsorship opportunities for local businesses. Click Here to Access Link or Click Here to Access Second Link
■ Find festive images as well as a bar and restaurant ad to run promotions celebrating Mardi Gras through Fat Tuesday. Click Here to Access Link or Click Here to Access Second Link
■ Photos and headings for food event tie-ins include Soup Month, Spaghetti Day, Oatmeal Month and Hot Tea Month. Click Here to Access Link or Click Here to Access Second Link
■ Target top January sales prospects with ads for blood banks, men’s fashion, tax accounting, office supplies, education and more Click Here to Access Link
■ Other ads cover pet-friendly travel, home improvement, home mortgages and vintage goods. Click Here to Access Link or Click Here to Access Second Link
■ Also find a locally focused Community Outlook Themed Event Package to kick off the year. Click Here to Access Link

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