What's New This Week

LAST CHANCE TO REGISTER “LET’S TALK ABOUT SPECS” WEBINAR

Thursday, October 21, 2021 1:00 pm, Eastern Standard Time

See how ready-to-present-and-sell spec ads from Metro can help you close 70 to 90 percent of sales calls with this live webinar. Learn about all of the spec ad resources Metro offers to help you start the conversation with new prospects, reconnect with inactive accounts, upsell existing advertisers, and get clients excited about advertising. We’ll also go over valuable planning, sales and design tools included with your subscription; custom ad creation options; and helpful tips for making the most of Metro’s site and services.

SECOND STREET + METRO = Coordinated Print & Digital Contests for Growing Both Audiences
“Thanksgiving Trivia Trot” Contest — Now available with print layout size options and promo ads from Metro and digitally through Second Street for even more revenue potential
REQUEST DIGITAL VERSION

EVVNT + METRO = Revenue-Driven Digital & Automated Print Event Calendars
Events are baaaack!!! Now is the time to start generating serious revenue from events in and around your area. With events of every kind getting back into full swing, don’t miss your opportunity to get started publishing digital and print event calendars, guaranteed to be a hit with local organizers, readers and visitors alike. Get started by attending the next webinar.
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WEBINAR LINK

PULSE + METRO = Paired Data & Creative Resources to Spur Ad Sales
As your readers and visitors prepare their Thanksgiving menus and shopping lists, see how you can preheat ad sales. Armed with consumer buying data and targeted/personalized spec ads, you too can be closing up to 90% of the ads you present.

RELEVANCE PROJECT + METRO = Collaborative Support for Helping Community Publishers Prosper
Director Q and A: Oregon’s Laurie Hieb — Laurie Hieb deserves some shelter from the storm for being an executive director of a newspaper trade association. Her home state of Oregon has been a hotspot during the pandemic and protests over the last year-and-a-half of stops and starts, shutdowns and re-openings, and plenty of disruptions.

There are only 66 days left until Christmas 2021! At a time of renewed appreciation for the connections that make the holiday season special, look to Metro’s 2021 Holiday Advertising Service to give you more ways than ever to help local advertisers express their gratitude for customer and community support. By equipping your creative and sales teams with hundreds of all-new ads, images, copy and design components, and four ready-to-sell sections — plus access to all ads in MiAD® Wizard — you have all you need to assist advertisers, connect with readers and bolster fourth-quarter sales.