What's New This Week

For Print and Digital Publishers

Create, Sell & Profit With Some of the Latest
Images, Layouts, Ideas & Industry News From Metro

FOR OPTIMAL LINK RESULTS & BENEFITS, COMPUTER VS. MOBILE DEVICE
VIEWING IS RECOMMENDED

SELL IT NOW: BACK TO SCHOOL & CAMPUS

According to the National Retail Federation, total back-to-school spending is expected to reach $37.1 billion in 2021, up from $33.9 billion last year and an all-time high since their survey began in 2003. Total back-to-college spending is expected to reach $71 billion, up from $67.7 billion in 2020. As students of all ages prepare to head back to classrooms, find valuable content from your MCC Libraries to support your local advertisers and maximize sales.

+ Add-On Options:

“School Year” Special Section – Fully written, designed and ready to pitch with ad spots in place
PRINT | WEBSITE
Digital “School Year” Products
Ready to implement for fast online sales, readership and revenue
WEBSITE | DIRECTORY | AD DIRECTORY
Sales Kit From PULSE + METRO
Buying data, teasers and personalized spec ads coordinated to close more sales from advertisers tied to the new school year

ACCESS COLLEGE COLLECTION

ACCESS BACK-TO-SCHOOL COLLECTION

CREATIVE SPACE

Images, ads and design shares for creative pros…with unlimited user access and downloads!

SALES TOOLS

Ideas, events and tools to market new revenue opportunities

EDITORIAL TRENDS & TOPICS

Stories, sections, puzzles and features to engage readers and advertisers

DIGITAL SPOTLIGHT

Web and mobile content updates and best practices

“School Year” Themed Sites and Directories — Ready-to-launch digital revenue designed to complement the print section version for a coordinated sell
WEBSITE | DIRECTORY
AD DIRECTORY | LEARN MORE
The Daily Independent’s “2021 Business Card Directory” sells like hot cakes and generates recurring revenue
Star Beacon serves up a Brew & Wine Guide, which proves to be a successful topic and theme for the publisher and its advertisers

In Case You Missed It…

LIVE WEBINAR RECORDING:

Sales Call $trategies for Closing up to 90%

Learn how to create personalized print and digital spec ads and presentations for every sales call in minutes using Metro’s newest Ad Wizard, and start seeing close rates of 70 to 90 percent! This 45-minute webinar is all the training you need to get started. We’ll also demonstrate how you can use consumer buying data from the experts at Pulse Research to identify and market to the best local business prospects.

REQUESTS & RESOURCES

Client-driven new uploads, training, FAQs and feedback

AROUND THE INDUSTRY

Success stories, samples, trends, association updates, events and more

Partner Updates

SECOND STREET + METRO = Coordinated Print & Digital Contests for Growing Both Audiences
“Dorm Room Makeover Giveaway” — Now available with print layout size options and promo ads from Metro and digitally through Second Street for even more revenue potential
REQUEST DIGITAL VERSION

EVVNT + METRO = Revenue-Driven Digital & Automated Print Event Calendars
With events of every kind getting back into full swing, don’t miss your opportunity to get started publishing digital and print event calendars. Guaranteed to be a hit with local organizers, readers and visitors alike, this is your chance generate serious revenue from events in and around your area. Find out how easy it is by attending next Tuesday’s webinar.
GET MORE INFO | WEBINAR

PULSE + METRO = Paired Data & Creative Resources to Spur Ad Sales
As families prepare for the new school year, now is the perfect time to reach out to all related advertisers. Armed with consumer buying data and targeted/personalized spec ads, you too can be closing 90% of the ads you present.

RELEVANCE PROJECT + METRO = Collaborative Support for Helping Community Publishers Prosper
Newspaper Research: Multigenerational Readership Is Lucrative Target For Advertisers

Social Engagement

August is #NationalImmunizationAwarenessMonth — Now more than ever it is important to promote the safety and efficacy of vaccinations in your community. Through the implementation of COVID-19 vaccines and others, people in your area can remain as safe as possible. Get more info and content links to attract related sponsors: #newspapers #NIAM #community #vaccinations

GET MORE INFO & CONTENT

COMPANY NEWS & INFO

Support local businesses with the valuable shopping data your audience can provide by taking part in the complimentary Pulse of America survey. It only takes one email or post. Then, use your data in combination with your Metro creative resources, and ad Wizard for personalized spec ads, to close sales. Get more info so you can participate!

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ABOUT US

Metro provides a spectrum of advertising services and solutions that reach and affect nearly every facet of a publisher's operation. Metro's partnership with the media industry is based on a more than century-long relationship where, together, we identify what publishers need to be successful with their advertising endeavors and Metro responds with solutions.

You can reach Metro's Client Services Team by calling:

800.223.1600

(8:45am - 5:45pm EST)
(Outside U.S. and Canada 212.947.5100, ext. 253)

519 Eighth Avenue, New York, NY 10018

Email :

service@metro-email.com

METRO'S EMAIL COMMUNICATIONS KEEP YOU INFORMED

Stay on top of the latest sales and creative features and ideas to help maximize profits with Metro's email communications. Unsubscribing to any of these emails will automatically block you from receiving all Metro email communications, so we encourage you to stay subscribed and enjoy the full benefits of your Metro resources.