NEWMCC.COM Press Release
METRO CREATIVE CONNECTION (MCC) ADDS INTUITIVE AND INNOVATIVE SEARCH FEATURES
New York, NY, February 12, 2015 — With the launch of Metro Creative Graphics' redesigned site, newmcc.com, media professionals will find it easier than ever to access and adapt sales ideas designed to expand ad revenue opportunities. While MCC has long been the company's one-stop source of multiplatform solutions delivered for print, Web and mobile advertising, the redesign offers a unique, innovative search design that instantly retrieves and connects images, layouts, and editorial content in new ways to expand creativity, save time, and open doors to new and increased revenue.
The addition of search features such as intuitive keyword suggestions and automatic compilation of related-content results enables users to capture powerful combinations of targeted results — such as specific images or graphic elements — and ideas for incorporating those images or elements into effective, ready-to-roll ads or editorial features. The new MCC experience also enables creative and sales professionals to search Metro's vast library of Images and Spec Ads simultaneously and view results based on recent popularity, enabling them to save time, identify trends, and showcase the many available creative options to get the job done.
Another innovation — MCC's new Interactive SearchBook — features clickable pages that connect users directly with every idea, image, ad, and tool on the site for instant downloading. Highlighted features and rollover hovers make it simple to access ideas and related content.
"Whether users choose to use our new Interactive SearchBook or begin searching and downloading from the new MetroCreativeConnection, the process will be simple, the experience will be enjoyable, and the results will boost both creativity and sales," says Debra Shapiro Weiss, Metro's Executive Vice President.
The new, easy-to-explore MCC is also geared to support digital ad sales efforts by providing creative content that engages users on multiple platforms. The ability to include advertisers in the creative process is yet another benefit of the redesign. Media sales reps can conduct quick searches during sales calls or invite advertisers to peruse MCC on their own — both of which markedly increase the likelihood of closing the sale.
"The redesign of MetroCreativeConnection is at the heart of our longstanding commitment to bringing technology and creativity together in service of our clients," says Robert Zimmerman, Metro's President and CEO. "As a company, our mission has always been to provide our clients with cutting-edge resources for ad creation and design work that satisfy every type of advertiser and budget. With the redesign of MCC, we have made it simpler than ever to get even better results."
The newmcc.com is now a live working Beta that will continue to evolve with valued feedback from users and expand as new features are implemented. For more information about the new MetroCreativeConnection, call Metro's Client Services Team at 800-223-1600 or e-mail moc.liame-ortem@ecivres.
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About Metro Creative Graphics
Metro Creative Graphics, Inc. is the leading provider of advertising, creative, and editorial resources designed to help media companies make money with their print, online, and mobile products. With an unparalleled dedication to providing the finest resources available for ready-to-use images, spec ads, ideas, stock-quality photos, logos/trademarks, auto manufacturer photos, marketing/sales materials, copyright-free editorial features, print templated sections, online e-Sections, and groundbreaking digital ad development tools — plus custom image, ad design and editorial services — Metro is unmatched in serving the creative needs of today's media companies.