Metro Creative Connection

Press Room

Metro Creative Graphics, Inc. Acquires LSA Creative Outlet (formerly known as Multi-Ad Ad-Builder)

(New York, NY — July 31, 2017) — News media publishers, as well as publishers of other ad-supported products and services, have been utilizing Metro's creative and sales support services since 1910 to develop and profit from locally focused advertising. With the acquisition of LSA's Creative Outlet (CO), Metro continues its customer-driven expansions in order to best service the evolving needs of its clients.

The transition for CO clients will be completed by September 30, 2017. In addition to CO images and templates being added to Metro's online portal Metro Creative Connection (MCC), CO's Food Photography service will be enhanced and provided to clients of the service via MCC. This merging of content libraries will offer immense benefits to existing and transitioning Metro subscribers, increasing the creative options previously available to both, while introducing new clients to Metro’s extensive collection of design resources, which include dynamic photos, art and graphics, logos and multiple-view auto images. Transitioning subscribers will also be able to harness Metro's powerful spec ad resources to drive sales. In addition to utilizing Metro's expansive spec ad library, subscribers will have the option to add MiAD Wizard — Metro's fast and easy spec ad personalization application for sales professionals – to attract and close sales from more local advertisers in less time. 

In keeping with its commitment to helping publishers exceed their ad sales goals, Metro's ongoing efforts include "shop local" campaigns, community event promotions, multi-advertiser pages, profitable idea sharing through Metro's Plus Business industry publication, and more. Metro also provides copyright-free editorial features for native advertising, as well as digital spec ads, helping publications keep pace with changing advertiser demands. This unique pairing of innovative sales tools and solutions with outstanding creative resources will offer former CO clients new roads to revenue. 

"The team at Metro is excited and prepared to welcome the clients of Creative Outlet who will be integrated into the Metro family. We are dedicated to making our new clients' transition a smooth one and to making sure their experience with Metro is one that translates into new revenue opportunities for years to come," says Robert Zimmerman, President and CEO for Metro. 

Metro Creative Graphics, Inc. 
The leading advertising, creative, sales and editorial resource and business ally for newspapers and media companies in North America and beyond, Metro Creative Graphics is dedicated to helping its customers generate top-line revenue more easily, in less time. Since 1910, Metro has been driven to deliver new, forward-thinking and actionable solutions for print, web and mobile local advertising products. The company's deep and diverse suite of simple-to-use, revenue-generating products and services includes targeted art and photos, spec designs, editorial features, ready-to-sell special sections, state-of-the-art online e-sections and groundbreaking digital ad development tools. Every day, Metro's responsiveness helps customers create, sell and profit beyond their business expectations. The company's passion for performance has demonstrated literally thousands of client success stories and earned it a respected reputation in the industry.

Local Search Association (LSA) 
The LSA is a not-for-profit industry association of media companies, agencies and technology providers helping businesses market to local consumers. LSA consists of about 300 members in 20 countries, and is dedicated to helping these members realize the power of local marketing and commerce through conferences, consulting, insights, advocacy and more. Its board includes representatives of Acquisio, Brandify, DAC Group, Dex Media, Fairway Group, Google, hibu, Microsoft, Mindstream Interactive, NinthDecimal, ReachLocal, Vivial, Yellow Pages Digital Media Solutions, Yelp and YP Holdings LLC. The LSA Creative Outlet library contains over 1.3 million photos, illustrations, templates, editorial content, games and puzzles. 

MEDIA CONTACT: 
Debra Shapiro Weiss  
Executive Vice President  
Metro Creative Graphics, Inc.  
519 Eighth Avenue  
New York, NY 10018  
moc.liame-ortem@ssiewd 
(800) 223-1600