MicroSite Features
Keeping up with today's digital world is always a challenge. Metro's online special section MicroSites help you meet this challenge by putting you at the leading edge of the high-tech Web industry. With a watchful eye on industry trends, we see where the technology is heading and have developed these MicroSites so that you can take full advantage of the new technology.
We provide the solutions, tools and expertise to help you stay ahead of your competition with minimal effort -- high return MicroSites that are easy to navigate, maximize visual appeal, are search engine optimized (SEO) and grow online revenue.
Features Include:
- Easy to Co-brand - Metro's online special section MicroSites are designed to be co-branded in minutes! Simply upload your logo into the MiSite deployment tool, place it into the MicroSite and the site will be branded with your name.
- Add, Edit and Manage Advertiser Sponsorship, Rectangle Ads, Skyscrapers and Directories - With run of site (ROS) advertiser sponsorship, rectangle ads, skyscrapers and directories positioned with client-side Include, it is simple to post and manage advertisers throughout a MicroSite.
- Easy to Deploy - Metro's MicroSites are self-contained Web sites that are developed and designed to be co-branded, populated and published within 15 minutes using the MiSite deployment tool.
- Post Your Own Content - Each MicroSite contains Home page and Article page templates that allow you to add up to eight of your own headlines and articles with ease. Using MiSite, simply upload images, copy and paste text for your stories, publish, and your stories will appear front and center on the home page of the MicroSite.
- Search Engine Optimization - Search engine optimization (SEO) encompasses a set of methods aimed at improving the ranking of a Web site in search engine listings. Each Metro MicroSite is architectured to include SEO strategies to increase the number of visitors and pageviews by improving the position of its organic search results for a wide variety of relevant keywords. That means more visitors for your site.
- Web 2.0 Design - Web 2.0 is all about functionality and making a Web site user-oriented. Commonly called "Central Design," Web 2.0 design makes it simple to see and understand the content. Enhanced navigation -- always available to the visitor -- leaves no doubt about where to find exactly what is needed.
Another key feature of Web 2.0 is its enhancement of the visibility aspect in the design. This includes the use of larger text for better readability, bright colors to "please the eye," and rich surfaces and reflective highlights to enhance the qualitative feel of the design.
- Cross Browser Compatible - Metro's MicroSites support all current popular Web browsers including Firefox, Safari and Microsoft Internet Explorer.